Brekkies Is Releasing a New Type of Breakfast Cereal That

Multiple Choice

Brekkies is releasing a new type of breakfast cereal that combines different grains and flavors.Since Brekkies is releasing a new product in the industry,Brekkies will ________.

A) locate information about the demand for breakfast cereals from online databases easily
B) use information based on competitors' products like cornflakes to evaluate the success of its brand new product
C) use measures of derived demand from intermediaries and resellers, rather than data and feedback relating to end-users
D) undertake research to generate primary data regarding demand and features of its new product before marketing
E) use ethnographic research before the products have been released in the market on a full-scale