At One Time,Miller Beer Was Known as the "Champagne of Bottled

Multiple Choice

At one time,Miller Beer was known as the "champagne of bottled beer." Unfortunately,Miller drinkers did not drink much beer.To increase sales,Miller was repositioned to attract the members of the middle-working class.What is this segmentation method called?

A) user status
B) usage rate
C) benefit
D) behavioral
E) psychographic