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    Marketing Study Set 3
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    Exam 6: Customer-Driven Marketing Strategy: Creating Value for Target Customers
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    Dividing the Market into Segments According to When Buyers Get
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Dividing the Market into Segments According to When Buyers Get

Question 3

Question 3

Multiple Choice

Dividing the market into segments according to when buyers get the idea to buy,actually make their purchase,or use the purchased item,is called ________ segmentation.


A) demographic
B) psychographic
C) occasion
D) user status
E) usage rate

Correct Answer:

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