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    Marketing Study Set 3
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    Exam 8: Developing New Products and Managing the Product Life Cycle
  5. Question
    What Are the Two Ways in Which a Company Can
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What Are the Two Ways in Which a Company Can

Question 3

Question 3

Multiple Choice

What are the two ways in which a company can obtain new products?


A) rebranding and brand management
B) internal development and product audits
C) new-product development and acquisition
D) market development and product extension
E) market mix modification and integrated marketing

Correct Answer:

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