Big Moose Toys Is a Market Pioneer Introducing a Modern

Multiple Choice

Big Moose Toys is a market pioneer introducing a modern version of Bullwinkle,the Moose,a character from an animated television series originally broadcast in the 50s and 60s.The company's version of Rocky-the Flying Squirrel-another character from the show,targeted at baby boomers,was a strong success.They need to make the new launch strategy for Bullwinkle consistent with the intended ________.

A) pricing
B) product position
C) brand extension
D) prototype
E) fad