Evans and Hills Has Developed a New Line of Specialty

Multiple Choice

Evans and Hills has developed a new line of specialty teas positioned directly against its competitor,Milton Brews.Evans and Hills has pitched its plan to recapture its lost market share on this line of specialty teas and is seeking regular inputs from the test marketing process.To facilitate this process,it is using BuyerScan,a software that generates store-by-store,week-by-week reports on the actual sales of tested products and the impact of in-store and in-home marketing efforts.This scenario illustrates the ________.

A) traditional test marketing approach
B) just-in-time inventory tracking approach
C) controlled test market approach
D) simulated test approach
E) direct commercialization approach