Under What Circumstances Might It Be Wise for a Company

Multiple Choice

Under what circumstances might it be wise for a company to do little or no test marketing?

A) when a new product requires a major investment
B) when management is unsure of the projected demand for the product
C) when management is implementing a mass marketing program
D) when the product has no substitutes and is new in its category
E) when the costs of developing and introducing the product are low