Multiple Choice
The PLC concept can be applied by marketers as a useful framework for ________.
A) predicting the exact duration that a product will spend in each stage of the lifecycle
B) showing how all products pass through the stages of product life cycle in the same order
C) describing how products becomes popular, decline, and are cycled back through repositioning
D) reflecting how the stages of the product life cycle apply to styles and not to fashions and fads
E) explaining how the product life cycle remains constant across different product classes
Correct Answer:
Verified
Correct Answer:
Verified
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