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Tavera Is a Large Automobile Company That Saw Performance Decline

Question 12

Multiple Choice

Tavera is a large automobile company that saw performance decline once new competitors entered the market.Tavera is unable to simultaneously finance new product development and provide for improvements to older models.Tommy Hill,the marketing manager at Tavera decided to focus on cost-cutting with the older and more established brands,leaving them without much investment or modification.Tavera had decided to ________ the older products.


A) extend
B) maintain
C) drop
D) harvest
E) review

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