Multiple Choice
For the vast majority of surveys,respondents' answers are typically contained in an electronic ________,a matrix arrangement of numbers(mainly) in rows and columns similar to a Microsoft Excel spreadsheet.
A) data code
B) data analysis
C) dataset
D) data code book
Correct Answer:

Verified
Correct Answer:
Verified
Q9: The control of unintentional respondent error takes
Q10: The American Association for Public Opinion Research
Q11: The advantage of a code book that
Q12: With online surveys most bothersome,problems during questionnaire
Q13: An industry standard is to randomly select
Q15: With a code book that describes the
Q16: Data quality is a concern for marketing
Q17: Nonresponses as well as answers with a
Q18: There are four types of nonresponse error:
Q19: Panel companies claim to provide samples of