Multiple Choice
Nonresponses as well as answers with a suspicious pattern necessitate ________ in the marketing research process that involves inspecting respondents' answers in the dataset.
A) validating interviewers survey methods
B) a separate phase of the data preparation stage
C) validating respondents' answers
D) a separate type of software analysis
Correct Answer:
Verified
Correct Answer:
Verified
Q12: With online surveys most bothersome,problems during questionnaire
Q13: An industry standard is to randomly select
Q14: For the vast majority of surveys,respondents' answers
Q15: With a code book that describes the
Q16: Data quality is a concern for marketing
Q18: There are four types of nonresponse error:
Q19: Panel companies claim to provide samples of
Q20: Few statistical analysis programs have features that
Q21: Problem respondents fall into several categories.Which of
Q22: The purpose of _ is to determine