Question 1

What does statistical inference take into account?

Accepted Answer

A) That small random samples are more precise than are larger ones 
B) That multiple small random samples are more accurate than a large one 
C) That large random samples are more accurate than are small ones 
D) That two large random samples are more accurate than a single small one

Question 2

There are five basic types of statistical analyses that can be used by marketing researchers to reduce a dataset: descriptive analysis,inference analysis,difference analysis,association analysis,and relationships analysis.Under which circumstances is each type used?

Accepted Answer

The answer of There are five basic types of statistical...

Question 3

A researcher asks the question: "On a scale of 1 to 5,how does Starbucks rate on variety of its coffee drinks?"Which of the following descriptive statistic would the researcher likely use?

Accepted Answer

A) Range 
B) Frequency and/or percentage distribution 
C) Cumulative percentage distribution 
D) Standard deviation

Question 4

Parameter estimation involves the use of three values.Which of the following is NOT one of the three values?

Accepted Answer

A) The sample statistic(such as the mean or the percentage) 
B) The desired population 
C) The standard error of the statistic 
D) The desired level of confidence(usually 95% or 99%)

Question 5

Marketing researchers often rely on the standard deviation when performing basic analyses,and never report it in their tables.

Accepted Answer

A) True 
 B)False

Question 6

There are basic types of statistical analyses that can be used by marketing researchers to reduce a dataset.Which of the following is NOT one of those basic types of statistical analyses?

Accepted Answer

A) Descriptive analysis 
B) Regression analysis 
C) Inference analysis 
D) Difference analysis

Question 7

What is a measure of the differences of all observations from the mean,expressed as a single number?

Accepted Answer

A) Standard deviation 
B) Median 
C) Mode 
D) Range

Question 8

A frequency distribution and mode are inappropriate for nominal scales.

Accepted Answer

A) True 
 B)False

Question 9

The third measure of central tendency is the mean,sometimes referred to as the average.It differs from the mode and the median in that:

Accepted Answer

A) A computation is necessary. 
B) A computation is unnecessary. 
C) It is automatically computed. 
D) It can be estimated.

Question 10

There are several guidelines in the presentation of hypothesis tests.Which of the following does not represent one of those guidelines?

Accepted Answer

A) Prepare hypothesis test results in both print and slide formats. 
B) State the hypothesis. 
C) Perform appropriate hypothesis test computations. 
D) Determine if the hypothesis is supported or not supported by comparing the computed level of confidence

Question 11

Typically,the researcher works with several variables or questions in the survey that are related either by the research objectives or logically.

Accepted Answer

A) True 
 B)False

Question 12

Regression analysis is not the method of choice used by the marketing researcher to understand complex relationship connections.

Accepted Answer

A) True 
 B)False

Question 13

A researcher who wants to see if variables,such as advertising recall scores,positively associate with intentions to buy the advertised brand would use:

Accepted Answer

A) Difference analysis. 
B) Association analysis. 
C) Inference analysis. 
D) Relationship analysis.

Question 14

The hypothesized population parameter value can be determined using:

Accepted Answer

A) A percentage and a mean. 
B) A mean and a median. 
C) Both a percentage and a median. 
D) Either a percentage or a mean.

Question 15

The mode is a relative measure of central tendency,for it does not require that a majority of responses occurred for this value.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following is a tabulation of the number of times that each different value appears in a particular set of values?

Accepted Answer

A) Mean 
B) Range 
C) Frequency distribution 
D) Standard deviation

Question 17

Computer statistical programs cannot distinguish the level of measurement of various questions.Consequently,it is necessary for the analyst to discern the level of measurement and to select the correct procedure(s).

Accepted Answer

A) True 
 B)False

Question 18

With all hypothesis tests,the researcher should keep in mind that the ________ is the only source of current information about the population.

Accepted Answer

A) survey instrument 
B) data analysis 
C) sample 
D) respondent

Question 19

What is the degree of accuracy desired by the researcher and stipulated as a level of confidence in the form of a range with a lower boundary and an upper boundary?

Accepted Answer

A) Confidence intervals 
B) Sample intervals 
C) Accuracy intervals 
D) Statistic intervals

Question 20

A researcher asks the question: "About how many times did you buy fast food for lunch last week?"Which of the following descriptive statistic would he or she likely use?

Accepted Answer

A) Standard deviation 
B) Range 
C) Frequency and/or percentage distribution 
D) Cumulative percentage distribution

Exam 12: Using Basic Descriptive Analysis Performing Population Estimates and Testing Hypotheses

What does statistical inference take into account?

There are five basic types of statistical analyses that can be used by marketing researchers to reduce a dataset: descriptive analysis,inference analysis,difference analysis,association analysis,and relationships analysis.Under which circumstances is each type used?

A researcher asks the question: "On a scale of 1 to 5,how does Starbucks rate on variety of its coffee drinks?"Which of the following descriptive statistic would the researcher likely use?

Parameter estimation involves the use of three values.Which of the following is NOT one of the three values?

Marketing researchers often rely on the standard deviation when performing basic analyses,and never report it in their tables.

There are basic types of statistical analyses that can be used by marketing researchers to reduce a dataset.Which of the following is NOT one of those basic types of statistical analyses?

What is a measure of the differences of all observations from the mean,expressed as a single number?

A frequency distribution and mode are inappropriate for nominal scales.

The third measure of central tendency is the mean,sometimes referred to as the average.It differs from the mode and the median in that:

There are several guidelines in the presentation of hypothesis tests.Which of the following does not represent one of those guidelines?

Typically,the researcher works with several variables or questions in the survey that are related either by the research objectives or logically.

Regression analysis is not the method of choice used by the marketing researcher to understand complex relationship connections.

A researcher who wants to see if variables,such as advertising recall scores,positively associate with intentions to buy the advertised brand would use:

The hypothesized population parameter value can be determined using:

The mode is a relative measure of central tendency,for it does not require that a majority of responses occurred for this value.

Which of the following is a tabulation of the number of times that each different value appears in a particular set of values?

Computer statistical programs cannot distinguish the level of measurement of various questions.Consequently,it is necessary for the analyst to discern the level of measurement and to select the correct procedure(s).

With all hypothesis tests,the researcher should keep in mind that the ________ is the only source of current information about the population.

What is the degree of accuracy desired by the researcher and stipulated as a level of confidence in the form of a range with a lower boundary and an upper boundary?

A researcher asks the question: "About how many times did you buy fast food for lunch last week?"Which of the following descriptive statistic would he or she likely use?