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    Business
  3. Study Set
    Marketing Research
  4. Exam
    Exam 3: The Marketing Research Process & Defining the Problem and Research Objectives
  5. Question
    Failure to Meet an Objective and the Identification of an Opportunity
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Failure to Meet an Objective and the Identification of an Opportunity

Question 68

Question 68

True/False

Failure to meet an objective and the identification of an opportunity are two sources of problems in situations that are either potentially positive or negative for an organization.

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