Scorla Foods, a Food Products Manufacturer, Initially Manufactured All Kinds

Multiple Choice

Scorla Foods, a food products manufacturer, initially manufactured all kinds of food products. Recently, the company started to manufacture and market only organic food products. Due to this change, the company came to be identified as a manufacturer of organic products. In this case, Scorla Foods is involved in _____.

A) repositioning
B) co-branding
C) acquisition
D) resistance
E) problem recognition