Which of the Following Statements Is True of the Influence

Multiple Choice

Which of the following statements is true of the influence of price on consumers' acquisition, usage, and disposition decisions?

A) When making a purchase, consumers consider how much they must pay in relation to the price of other relevant brands.
B) Consumers perceive prices that end in the number 0 to be cheaper than prices that end in 99.
C) Consumers respond better to a discount presented as a specific amount of money subtracted from the regular price than to a discount presented as a percentage off the regular price.
D) When buying multiple units of a service for one bundled price, consumers feel a great loss if they use only some of the units.
E) Generally, consumers tend to underestimate how much others will pay for goods, particularly when they are selling a product they own.