Multiple Choice
According to the _____, consumers can have a favorable attitude toward an ad either because they find it believable or because they feel good about it.
A) implicit personality theory
B) efficient market hypothesis
C) cognition-behavioral theory
D) evaluative consistency theory
E) dual-mediation hypothesis
Correct Answer:
Verified
Correct Answer:
Verified
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Q3: In low-effort processing situations, brand evaluations suffer
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