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  3. Study Set
    Consumer Behavior Study Set 1
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    Exam 8: Judgment and Decision Making Based on High Effort
  5. Question
    Although Most Consumers Prefer Attribute Processing Because It Is Easier
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Although Most Consumers Prefer Attribute Processing Because It Is Easier

Question 70

Question 70

True/False

Although most consumers prefer attribute processing because it is easier than brand processing, they cannot always find information available in a manner that facilitates it.

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