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    Consumer Behavior Study Set 1
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    Exam 8: Judgment and Decision Making Based on High Effort
  5. Question
    The Initial Reference Point or Anchor in the Decision Process
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The Initial Reference Point or Anchor in the Decision Process

Question 73

Question 73

Multiple Choice

The initial reference point or anchor in the decision process is referred to as _____.


A) a referral decision
B) a sustainable anchor
C) decision framing
D) affective modeling
E) attribute processing

Correct Answer:

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