In the Process of Deciding Which Criteria Are Relevant to a Choice

Multiple Choice

In the process of deciding which criteria are relevant to a choice, which of the following statements is true of consumers' goals during a decision process?

A) If the goal is to simplify a choice, the consumer will seek out a large assortment of choices.
B) Consumers' goals remain constant during the decision process.
C) Promotion-focused consumers highly emphasize on the effectiveness of a product.
D) Prevention-focused consumers, who are more risk-averse, emphasize a product's efficacy.
E) If the goal is flexibility in choice, the consumer will seek out a small assortment of choices.