Advertising Can Play a Central Role in Influencing Performance Evaluations

Multiple Choice

Advertising can play a central role in influencing performance evaluations by increasing the:

A) consumer's expectation of positive reinforcement and satisfaction.
B) number of source derogations for a brand.
C) evaluation of alternatives for a product.
D) retrieval of overall brand evaluations for decision-making.
E) number of support arguments for a brand.