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    Consumer Behavior Study Set 1
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    Exam 9: Judgment and Decision Making Based on Low Effort
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    _____ Is How Often an Event Really Occurs on Average
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_____ Is How Often an Event Really Occurs on Average

Question 49

Question 49

Multiple Choice

_____ is how often an event really occurs on average.


A) Attention processing
B) Base-rate information
C) Word-of-mouth information
D) Affective processing
E) Lexicographic processing

Correct Answer:

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