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In the Context of Low-Effort Thought-Based Decision-Making, Shaping Involves

Question 54

Multiple Choice

In the context of low-effort thought-based decision-making, shaping involves:


A) taking consumers through a series of successive steps to lead them to a desired response.
B) selling all products at premium prices, leading to only the high-income group consumers purchasing them.
C) focusing consumer attention on processing negative attributes of competing brands.
D) the strengthening of brand associations.
E) utilizing the law of small numbers to form evaluations.

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