Post-Decision Dissonance Can Influence Consumer Behavior Because It

Multiple Choice

Post-decision dissonance can influence consumer behavior because it:

A) creates discomfort that the consumer would like to reduce.
B) increases the ability of the consumer to process information.
C) increases the recall ability of the consumer for product attributes.
D) attracts customers who are habitual buyers of other brands.
E) decreases motivation to process information about other brands.