Multiple Choice
Ying purchased a new brand of laundry detergent. When she used the detergent for the first time, she was highly frustrated because of its bad odor. However, over time, she becomes satisfied with the detergent's performance as it removes stains effectively. In this scenario, Ying can be referred to as a _____.
A) brand addictiveconsumer
B) high-involvement consumer
C) low-involvement consumer
D) brand independent consumer
E) risk averse consumer
Correct Answer:

Verified
Correct Answer:
Verified
Q37: The intent of _ is to cling
Q38: Briefly explain how individuals find explanations for
Q39: Sally loves to paint. She recently sold
Q40: Briefly explain the disconfirmation paradigm.
Q41: Post-decision dissonance can influence consumer behavior because
Q43: When consumers face ambiguity of information and
Q44: According to _, consumers form perceptions of
Q45: In the context of the disposition process,
Q46: In the context of the disconfirmation paradigm,
Q47: Describe how negative word-of-mouth affects marketers.