Multiple Choice
When consumers face ambiguity of information and it is hard to determine product quality, they:
A) tend to see the product as inconsistent with their prior expectations.
B) easily understand that the marketer is trying to be deceptive about the product.
C) tend to easily approve the information by experiencing the product.
D) tend to support hypotheses of the product derived from advertising or word of mouth.
E) find attribute recall for the product very easy and long lasting.
Correct Answer:
Verified
Correct Answer:
Verified
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