Multiple Choice
Happy Kid Toys conducted a study on children between the ages of four and ten to determine the kind of toys they liked to receive as gifts during Christmas. The study concluded that roughly 75 percent of the requests made to Santa Claus were for things they had seen on TV. This is best thought of as an example of:
A) reference group influence on children.
B) peer group influence on consumers.
C) homophilous group influence on children.
D) media influence on children.
E) the influence of opinion leaders on children.
Correct Answer:
Verified
Correct Answer:
Verified
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