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After Graduating from University, Ted Joined the Army

Question 55

Multiple Choice

After graduating from university, Ted joined the army. He had been looking forward to serving his country by joining the army, but the routine-based lifestyle and strict training had him doubting his decision. In this scenario, Ted is feeling the influence of a(n) _____.


A) schematicreference group
B) brand community
C) market maven
D) opinion leader
E) aspirational reference group

Correct Answer:

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