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  3. Study Set
    Consumer Behavior Study Set 1
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    Exam 11: Social Influences on Consumer Behavior
  5. Question
    A(n) _____ Is an Individual Who Acts as an Information
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A(n) _____ Is an Individual Who Acts as an Information

Question 56

Question 56

Multiple Choice

A(n) _____ is an individual who acts as an information broker between the mass media and the views and behaviors of an individual or group.


A) market maven
B) quality analyst
C) price purveyor
D) opinion leader
E) market leader

Correct Answer:

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