Kartheiser Inc

Multiple Choice

Kartheiser Inc. makes the effort to use Hispanic actors who speak in both Spanish and English in its ads that target these consumers. The company wants to be able to communicate better with its target audience. The Hispanic community reacts positively toward Kartheiser Inc.'s marketing strategy. This scenario is an example of a company using _____ to appeal to a target market.

A) multicultural marketing
B) ethnocentric marketing
C) ethnic stereotypes
D) the accommodation theory
E) the construal level theory