Multiple Choice
Which of the following is true of the low-effort hierarchy of effects?
A) It is high priced but less interesting to the consumer.
B) It involves less risk and fewer people in the buying decision.
C) It is common in prevention-focused consumers.
D) It takes a long time to be adopted but is always adopted by everyone.
E) It takes a short time to be adopted but is only adopted by half the consumers.
Correct Answer:

Verified
Correct Answer:
Verified
Q45: _ refers to the extent to which
Q46: Best Light Energy has started manufacturing Lo-Po
Q47: Ideas cannot be described as innovations.
Q48: Which of the following is true of
Q49: The _ is a concept that suggests
Q51: Marketers classify innovations in three main ways:
Q52: Cook Wave is one of the first
Q53: The _ are visionaries in the product
Q54: Modernity refers to the extent to which
Q55: Functional innovations often rely on new technology