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    Business
  3. Study Set
    Consumer Behavior Study Set 1
  4. Exam
    Exam 15: Innovations: Adoption, Resistance, and Diffusion
  5. Question
    _____ Refers to the Extent to Which an Innovation Can
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_____ Refers to the Extent to Which an Innovation Can

Question 45

Question 45

Multiple Choice

_____ refers to the extent to which an innovation can foster new styles.


A) Simplicity
B) Adaptability
C) Legitimacy
D) Fungability
E) Guidability

Correct Answer:

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