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    Exam 15: Innovations: Adoption, Resistance, and Diffusion
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    With Low-Effort Hierarchy of Effects, Attitudes Are Based On
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With Low-Effort Hierarchy of Effects, Attitudes Are Based On

Question 41

Question 41

Multiple Choice

With low-effort hierarchy of effects, attitudes are based on:


A) first impression.
B) attractive advertising.
C) trial experience.
D) peer pressure.
E) hedonic desires.

Correct Answer:

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