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By Virtue of Their Experience with the Innovation, Innovators May

Question 42

Multiple Choice

By virtue of their experience with the innovation, innovators may:


A) have a greater degree of resistance to an innovation.
B) be price sensitive and more favorable to competitors.
C) be more easily influenced by a reference group.
D) be less receptive to information about new products.
E) exact normative and informational influence on others.

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