The Corporate Management Team of a Theme Restaurant Chain Recently

Multiple Choice

The corporate management team of a theme restaurant chain recently evaluated the chain's menu items and identified several puzzles­items that are high in contribution margin but low in popularity. Which of the following would be a reasonable strategy for the management team to adopt in relation to these items?

A) Decrease prices.
B) Place the items in more visible locations on the menu.
C) Shift demand to these items by using suggestive selling techniques.
D) All of the above are reasonable strategies.