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    Exam 13: Distribution and Pricing: Right Product, Right Person, Right Place, Right Price
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    Firms That Produce Items for Which Customers Are Not Willing
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Firms That Produce Items for Which Customers Are Not Willing

Question 59

Question 59

True/False

Firms that produce items for which customers are not willing to make special trips or travel long distances to buy, normally use an intensive distribution strategy.

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