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    Exam 13: Distribution and Pricing: Right Product, Right Person, Right Place, Right Price
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    _____ Aims to Price a Handful of Items Temporarily Below
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_____ Aims to Price a Handful of Items Temporarily Below

Question 55

Question 55

Multiple Choice

_____ aims to price a handful of items temporarily below cost to drive in­ store traffic.


A) ​Skimming pricing
B) ​Loss­leader pricing
C) ​Penetration pricing
D) ​Everyday­low pricing

Correct Answer:

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