Costco's Everyday­low Pricing (EDLP) Strategy to Attract Upscale Audiences with an Eclectic

Multiple Choice

Costco's everyday­low pricing (EDLP) strategy to attract upscale audiences with an eclectic and higher­end upscale product mix aims to:

A) achieve long­term profitability through volume sales.
B) increase store traffic with special sales on a limited number of products and higher everyday prices on others.
C) attract a majority of the market by offering rock­bottom prices.
D) entice price­insensitive consumers to buy high when products first enter the market.