Costco Sells Discounted Fine Wine, Low­priced Rotisserie Chickens, Fresh King

Multiple Choice

Costco sells discounted fine wine, low­priced rotisserie chickens, fresh king crab legs, and high­end electronics. After years of healthy growth, Costco began to see sales soften on non­food items, suggesting that _____ may be most effective for less­upscale products.

A) high/low pricing
B) penetration pricing
C) everyday­low pricing
D) loss­leader pricing