True/False
Lisa is planning to buy a Drof automobile. She has already visited the Drof website and is paying more attention to Drof ads in magazines and on television. She is planning on visiting a Drof dealership in the next few days to talk to a salesperson. If Drof uses integrated marketing communication, its goal will be to coordinate the messages Lisa receives through each of these sources.
Correct Answer:
Verified
Correct Answer:
Verified
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