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    Exam 12: Product and Promotion: Creating and Communicating Value
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    The Physical Good or Delivered Service That Provides a Core
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The Physical Good or Delivered Service That Provides a Core

Question 142

Question 142

Multiple Choice

The physical good or delivered service that provides a core benefit is called the _____ product.


A) pure
B) actual
C) secondary
D) augmented

Correct Answer:

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