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    Exam 12: Product and Promotion: Creating and Communicating Value
  5. Question
    Companies Use _____ to Coordinate Their Messages Through Every Promotional
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Companies Use _____ to Coordinate Their Messages Through Every Promotional

Question 13

Question 13

Multiple Choice

Companies use _____ to coordinate their messages through every promotional vehicle.


A) brand ambassadors
B) on­hold messaging
C) integrated marketing communication
D) market research

Correct Answer:

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