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    Exam 11: Marketing: Building Profitable Customer Connections
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    Cognitive Dissonance Is the Part of Postpurchase Behavior That Occurs
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Cognitive Dissonance Is the Part of Postpurchase Behavior That Occurs

Question 186

Question 186

True/False

Cognitive dissonance is the part of postpurchase behavior that occurs when buyers have second thoughts after purchasing a product and begin to worry that they made a bad decision.

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