As a Marketing Executive, Angelina Is Responsible for Environmental Scanning

Multiple Choice

As a marketing executive, Angelina is responsible for environmental scanning, the goal of which is to:

A) deliver products to the right people, in the right quantities, at the right time, in the right place.
B) continually collect information from a wide range of sources in an effort to understand market conditions.
C) deliver customer value through fair prices relative to the benefits of a product.
D) understand how people act when they are buying, using, and discarding goods and services for their own personal consumption.