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    Business
  3. Study Set
    Services Marketing
  4. Exam
    Exam 2: Customer behaviour, culture and service encounters
  5. Question
    As a Way of Reducing Risk and Uncertainty, Consumers Often
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As a Way of Reducing Risk and Uncertainty, Consumers Often

Question 44

Question 44

True/False

As a way of reducing risk and uncertainty, consumers often rely on the reputation of the service organisation prior to making their purchase decision.

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