Multiple Choice
According to Ulrike de Brentani (2000) there are at least four areas that require particular attention in the process used for creating, developing and launching new services.Which of the following is NOT one of them?
A) Unique value proposition and differentiation
B) New service synergy
C) Customer involvement
D) Backstage's role during the new service development process
E) Frontline role during the new service development process
Correct Answer:
Verified
Correct Answer:
Verified
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