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    Exam 4: Developing service products: core and supplementary service elements
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    Using Ulrike De Bretani's Process, Discuss the Changes Which Have
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Using Ulrike De Bretani's Process, Discuss the Changes Which Have

Question 28

Question 28

Essay

Using Ulrike de Bretani's process, discuss the changes which have taken place in the MacDonald's group to appeal to a new customer base.

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Ulrike de Bretani's process involves ana...

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