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    Services Marketing
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    Exam 5: Distributing services through physical and electronic channels
  5. Question
    Dealing with a Service Organisation at 'Arm's Length' Means Customers
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Dealing with a Service Organisation at 'Arm's Length' Means Customers

Question 1

Question 1

True/False

Dealing with a service organisation at 'arm's length' means customers and service providers interact through telecommunications or physical channels of distribution, rather than face to face.

Correct Answer:

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