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    Services Marketing
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    Exam 7: Balancing productive capacity and demand
  5. Question
    For Price to Be Effective as a Demand Management Tool
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For Price to Be Effective as a Demand Management Tool

Question 74

Question 74

True/False

For price to be effective as a demand management tool, the marketing manager must have some sense of the shape and slope of a product's demand curve at a particular point in time.

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