Multiple Choice
Which of the following is NOT an important reason why the physical service environment is so important for service-based industries?
A) It plays an important role in shaping the service experience.
B) It plays an important role in enhancing the service experience.
C) It can undermine the service experience.
D) It is an important part of the marketing mix.
E) None of the above
Correct Answer:
Verified
Correct Answer:
Verified
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