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Why Does Bitner's Servicescape Model Take into Account Employee Responses

Question 40

Multiple Choice

Why does Bitner's servicescape model take into account employee responses?


A) Bitner incorrectly assumed that employees are affected by their environment
B) An environment can enhance employees' productivity and service quality
C) An environment affects employee responses but not customer responses
D) Customers will be satisfied only if employees are enjoying themselves
E) Frontline employees are responsible for designing the servicescape

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